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Our strategic plan

Keeping the Promise, Strategic Plan 2019–2024 is a roadmap that remains true to the promise we made to Canadians 20 years ago: to help ensure the best possible treatment and care of patients, providing them with effective, reliable products and services that meet the highest standards of safety and quality. 

Keeping the Promise is the result of broad stakeholder consultations, detailed environmental scanning and extensive internal conversations. This renewed framework addresses emerging priorities in health care while ensuring that Canadian Blood Services remains responsive, relevant and, above all, focused on patients. 

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Meet changing patient needs by providing lifesaving products and services

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Build and deepen relationships with donors of the future

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Ensure a secure supply of Canadian plasma for immune globulin 

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Create an engaging and empowering employee experience

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Achieve organizational excellence